There might be some serious issues with your website that you are not aware of if you have some ranking problems.
Good content, website’s speed, backlinks profile, how the website is programmed, and if it is mobile firendly are the issues that Search Engines take into consideration.
In order to determine what’s wrong with your website, an in-depth analysis is needed. This is what we call SEO Audit.
Today, we will discuss how an SEO audit is performed.
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An SEO Audit involves 3 main steps
- Overall website analysis – all of the website weaknesses are evaluated, all the errors marked and the SEO strategy is devised.
- Identifying factors – Factors like on-page and off-page are researched to determine what has the biggest effects on your website ranking.
- Report – a comprehensive report is then composed for the client with the results and conclusions. A future SEO strategy is derived as well.
Follow the link if you need professional SEO audit →
Common problems with low-ranking websites
Websites that rank lower than their competitors are there for a number of reasons, some of which are not exactly immediate.
Regardless of what you’re doing, gaining authority and ranking high straight from the get go, might be difficult, unless you have a proper strategy to grow your website.
So, domain authority is one thing, and not exactly a problem, but how about direct website issues that affect SEO?
We will show you the list of the problems that people often have with their website.
- Duplicate content – content is usually the Achilles heel for many websites. Copied-and-pasted text, irrelevant information affect the rankings dramatically and is usually the reason why so many out there struggle.
- Broken links – another must for a website that wants to rank high is its link profile. There can’t be any 4xx errors or anything of such kind.
- Duplicate/missing meta information – many tend to ignore the importance of title tags and meta descriptions. Every page and product has to have its own unique meta info. This applies to your pages as well.
- Slow speed – another factor that really affects the rankings. Many factors determine it and unless resolved, a website will struggle to load content for visitors.
How long does an SEO audit take?
Mostly it depends on the website itself. If there’s only a couple of webpages to work with, 2-3 work days will be enough.
On the other hand, if there’s work to be done with an eshop that has thousands of products, an audit might even take 2-3 weeks to fully perform and compile a report.
From the report, the client will clearly see what’s wrong and what steps need to be taken.
Do you want to know all keywords your website ranks for?
Keywords are one of the most powerful factors for a good website and good rankings. A keyword audit could help you identify all keywords that are necessary for your website. We cal offer a keyword audits if you want to know all the keywords you are ranked. Check out Easyseo.pro and find the information you are looking for.
Interested? Follow the link to learn more about Professional keyword audit service →
Why invest in an SEO audit?
An SEO audit is designed to be a very detailed report of your website and its rankings. If you want to see what you’ve been doing wrong or right, you’ll get a clear answer from the hands of SEO experts.
Moreover, it doesn’t mean your collaboration has to end there. The company that did the audit for you, will know exactly what’s wrong with it and will help sort out any issues at hand. This could be duplicates, slow speed, or poor quality content.
If you are looking for a way to crack the top 10 or even top 5, there’s no better way than to start with a comprehensive report on your website’s status.
Only then will you know what to do.
The article is presented by EasySEO.pro
