If you are an avid internet user, then you are aware of the terms SEO and keywords. These two go hand in hand in drawing traffic to your website.
The importance of keywords is not limited to SEO alone. On the contrary, it is the backbone of all digital marketing activities, including SEO, social media, PPC, content writing, and many others.
The lack of knowledge regarding which keywords draw more traffic to your website can lead to a decline in ROI, sales, and overall growth of your business.
A key benefit of keyword research is that it will help your content marketing team to understand and come up with the kind of content that needs to go live.
Using Keyword Research Tools
Keyword research is not just an intellectual process but rather mechanical. It is better handled by algorithms that do all the heavy work for you in procuring relevant keywords.
Using keyword research tools not only helps save time but are also integrated with keyword databases, and other metrics such as volume, cost per click, and competition. These prove to be beneficial in providing useful insights that improve your scores and yield positive results for your website.
Benefits Of Keyword Research
There are many benefits of employing this technique in your business strategies. However, we are going to walk you through the top 10 trending benefits that have hooked businesses into making this an essential component of their business methodology.
1. Provides Focus and Direction
More often than not, we find ourselves lost in a maze of questions as to where to start and how to go about it?
When you start researching potential keywords, it gives you a better sense of direction and allows you to focus on that area.
When you know the pain points of your target audience, you tailor you’re content in such a manner that the solution incorporates the correct keywords which address their problems. This helps pull out you’re content amongst the vast ocean of information available online, giving you a better chance than your competitors.
The first step in this direction includes enrollment into the correct program that helps you learn keyword research to optimize your efficiency and productivity. Udemy provides great courses customized to make you an expert professional in this regard.
2. Opens New Topics of Interest
Effective research of new keywords greatly increases your chances of being discovered and viewed by your target audience.
By expanding your long-tail keyword efforts, you are better equipped to break into new markets, find new topics of interest that attract an audience, strengthen your online visibility and presence and increase your ranking among phrases that matter and resonate with the customers.
The keyword strategy employed by DealMeCoupon is a great example of tapping into a niche market by producing quality content based on extensive research of potential keywords.
3. Higher Rankings In Search Engines
The prime goal of employing keyword research or SEO is to land yourself on the first page of the search engine results. It is common knowledge that the majority of users do not look past the first three search results, let alone the first page.
With an optimized use of keywords, you have a better chance of being listed on the first page of the search engine. Since the most advanced search engine is Google, your research of keywords must be conducted keeping this in mind as it will get you the most beneficial and productive results.
4. Increased User Engagement
Good quality content, which is both relevant and engaging for a potential customer, cannot be produced until you have a thorough understanding of the keywords that bring traffic to your website.
Once you are aware of the keywords which are attractive for your target audience, you are in a better position to produce content of relevance and interest.
This can be a significant factor in increasing
overall authority of your web page
higher rankings in search engines
more inbound links
5. Insight about Marketing Trends
The best way to stay ahead of your competition is by being atop the old trends and having a strong insight into the emerging new trends.
Some background research about your target audience can add to the benefits of keyword research. This invaluable understanding of the customer buying behavior and preferences allows you to market your products and services accordingly.
This tailor-made content has the potential of attracting prospective clients to follow you and become consumers.
6. Acquires Social Shares
Social media is a strong medium for attracting individuals, promoting your brand, establishing goodwill, and link building.
An essential benefit of keyword research is that it enables you to produce content that is of value to your viewers and consumers. Such content has a higher chance of being shared by individuals on their social media platforms, which results in the higher organic growth of your website.
Adding features that enable viewers to share your content, such as articles, videos, or images, can be a great way to build a strong social presence.
7. Competition Analysis
The end goal of running a business is to generate revenues through its success is rarely a guaranteed deal. However, it can be determined whether a business is worth pursuing or not.
You may be asking how? Through actively researching keywords.
All you need to do is figure out the authority of the websites listed for the same keywords that you are considering. Selecting an appropriate tool for this task can speed up the pace of the entire process.
8. Greater Conversion Rates
What purpose would all your hard work serve if there is no shift in the conversion rate on your website?
It only increases when the visitors viewing your content find it meaningful and relevant to their needs. Once this relevancy is achieved, prospect clients are turned into consumers.
It has been observed that good quality, engaging content has the potential to increase net profit 18 times more than broadcasting mail.
9. Correct Placement Of Keywords
Once you have identified the ideal keywords, then placing them correctly in the text is of utter importance in your organic search ranking.
These must ideally be placed in your page title, alt text, URL, and anchor text to optimize your site’s online presence.
10. Game Plan
Among the other benefits of keyword research, efficient utilization and saving of time are the most under-rated.
It is a time-consuming process that takes up much of your time and effort.
The real benefit though is that at the end of the day, you are prepared and geared with an effective game plan and an end goal in mind. This saves up precious time that might otherwise have been wasted in trying to figure out the type of content or product that you want to market.