5 Benefits Of Blogging For Marketing
No matter what kind of small business you run, it is important to write a blog article for a number of reasons. This is an important part of your marketing strategy to increase brand awareness and drive traffic back to your website.
Today, out of 1.7 billion websites, there are 600+ million blogs in total. I’m going to share some of the benefits of blogging for marketing and the ingredients of an effective blog post so you can get involved!
So first, learn the 5 benefits of blogging for marketing:
1. Your blog drives traffic to your site.
Whether you use SEO to help people find your blog, advertise it in paid ads, or post it on social media, all the roads will return to your site. The world and the better the search engine, the more traffic you will get.
And once your statistics show what kind of content is performing best, you can start writing more posts about the most popular topics.
2. Blogging increases your search engine rankings.
The lookout for fresh and relevant content. By writing a blog, you are creating cheap new content to be indexed in search engines.
You need to start your own research to find relevant high volume, less competitive keywords to include in your articles. But you have to pay attention to the search engines and try. Don’t try to fill in your keyword – it will have the opposite effect.
An SEO company can help you create a blog with the right amount of keywords. Also, read how to get high blog post rankings on our website using SEO Yoast.
3. Valuable content can increase sales
Instead of just driving traffic to websites full of paid ads or social media links, you can attract people to blog posts that complement your product or service.
A well-written copy provides the best opportunity to educate and motivate people who better understand the value of your offer.
Blogs build trust in your target audience.
Blogging lets you connect authentically with website visitors and users. If you consistently deliver high quality content to your target audience, you will begin to see yourself as an authority in your industry.
However, gaining people’s trust cannot be rushed. Don’t go back to great sales strategies and don’t expect a huge increase in reader engagement and sales by transferring over a dozen articles in a few weeks. For best results, be patient and be real.
5. Your social media presence can benefit ..
One of the great benefits of blogging for marketing is that it easily supports your social media efforts.
When you share on social media, people who see and like your content may be tempted to share it with their followers, which leads to more traffic to your website and your brand. More information can be found at Awareness grows.
Second, there is the opportunity to interact with your followers who comment on your posts, which helps build trust and brand loyalty.
Components of an Effective Blog Post
Now that we’ve established the importance of blogging to increase engagement, let’s take a look at the components of an effective blog post.
1. A compelling headline: Think about what you would like to see if you are looking for a solution to your problem. For example, the title of this article is “The Importance of Blogs to Increase Engagement.” Would you like to read it if “Why Blogging Is Important?” That is unlikely.
2. Guided subheads: This is especially useful for long blogs. Subheads break down your content and guide your readers to the next level. For example, the section you are currently reading is “Components of an Effective Blog Post”, which tells you exactly what to expect.
Well, well-researched, value-added content: The meat of your article is what people will pay the most attention to. Back up what you say with industry leader statistics or research to make it more reliable.
Give your readers real-world examples of how your product or service will extend their lives, not just a list of features.
Read: How to Excel in Engaging in Email Marketing.
Engagement-based email marketing is about how your customers interact with your e-newsletter. Once they open it, you’ll still need to wow your content.
An article can be a great tool for engaging in email marketing. You can either put the full article in the newsletter bed or put the first few paragraphs of the article in the newsletter and then link it to your blog.