Advertising on online platforms has become crucial for all sorts of businesses. It ensures higher reach and engagement with customers all over the world and the primary function of advertising is tapping potential customers. Many good classified deals in UAE are available via various service providers. With the humungous amount of information flowing over the internet and reduced attention span, it is necessary to create online ads rationally.
There are no hard and fast rules in advertising, somethings that work for one person might not work for others at all.
Some key points to be considered while posting ads on online platforms are-
- Relevant content– Quantity or repetition of ads matter but before these aspects, content is the king. The language and tone of the ad should be easily understandable. They play the role of marketers as if the message is not persuasive enough and actual sales do not happen all creativity is vain.
- Concise and clear title– The title of an ad is like a cover of a book. A title is a key factor that attracts or repels the website visitors. It should be descriptive in itself keeping it short and crisp. Never put misleading titles simply to attract more clicks.
- Keep an eye on the budget-The conversion rate is good online but the portfolio of the type of ad and platform should be well thought of as everything comes at a price. Compare the various deals available before moving ahead with a particular platform.
- Use of keywords– Keywords play a very vital role to optimize the reach and impressions over the internet. Relevant keywords in adequate numbers must be used. These are organic drivers to increase the reach. Watch out for keyword trends and design the ad accordingly.
- Active query handling- All the people reaching out via online ads should be attended to timely and well. The same person might not be the customer but they can generate important leads.
- Good quality image- In the case of a certain type of classifieds there is an option to put an image. Example-property or automobiles. One must upload a good quality formal image. Don’t go for misleading images as it will not serve any purpose.
- Pitch persistently- Recency of ads matters a lot. The recent ones appear on a priority basis in the search. Keep on updating ads especially in case of jobs, all skills and contact information should be updated regularly.
- Not missing on the essentials-All the possible W’s should be mentioned ranging from where that is the location, who (the position available, whom to contact), etc. Fitting everything essential might seem tricky so, prioritize and view the ad from the other party’s perspective.
Digital classified is a booming sector and will remain so in the coming years. Revolutionizing the face of online classified deals UAE and how businesses and people promote their products, services, and themselves. A well-designed ad keeping all the above points on board will steer greater attention and quick conversion.