Become an affiliate marketer on Instagram under expert guidance, learn how affiliate marketing can help get the right audience. Our generation spends numerous hours in a day scrolling mindlessly through our Instagram feed. It is wasteful to argue about the productivity of such an activity. Instead, let us delve into how can we amp up our productivity by making the most of social media.
When I discuss making money on Instagram, the first thing that undoubtedly comes to mind is Kylie Jenner and other mega-influencers. Their superbly lit, ultra-stylized, and stunningly beautiful celebrity images appear in your Instagram feed. Who takes these images in the first place?
When Kylie posts something like this, she receives millions of likes, thousands of admiring comments, and provides invaluable exposure to the brand she is supporting. Furthermore, she is paid up to $1 million every post and earns even more through sales commissions. And it’s not just beauty or lifestyle moguls like Kylie and the rest of the Kardashians who are making a fortune as Instagram affiliate marketers.
But what does this mean for these businesses? Posts from celebrities and large influencers cost hundreds of thousands of dollars, and every transaction made using their promo code or link eats into a company’s earnings.
The answer can be found in Instagram’s extraordinary activity and engagement: the social media platform has over 1 billion monthly users, with over 500 million of those checking the app every day. To be honest, I am one of them, coming online far too frequently during the day. Instagram provides a platform for customers to interact with companies on a far more intimate and consistent level than traditional advertising tactics such as TV advertisements. You may remark, direct message, share, like, view product videos, and so much more– all in one spot. This is why Instagram is an excellent platform for affiliate marketing.
And, of course, we can’t forget about the ever-present coronavirus; since the start of 2020, 80 percent of influencers have noticed a rise in user engagement. People are at home, on their phones, or online.
The Instagram influencer marketing sector is expected to be worth $15 billion by 2022.
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RISE OF THE MICRO-INFLUENCERS
The fantastic news is that you don’t have to be a star. “Micro-influencers” have emerged as an unstoppable force in product promotion in the affiliate marketing sector. They are the Instagrammers who have as few as 5k followers (or more), are in a specific niche, and have strong levels of engagement with people despite their modest following. The years 2020 and 2021 saw the emergence of these stars; the foreseeable future is expected to see similar developments. We are entering the era of micro-influencers. Because of their small but highly engaged communities, more and more brands are partnering with micro-influencers.
It doesn’t take a genius to figure out that keeping in touch with 12k followers is easier than keeping in touch with 1.2 million. Because of this more personal connection, followers are frequently far more active and likely to purchase things advocated by that particular influencer.
The next piece of good news is that becoming a micro-influencer isn’t all that difficult. It does need some time and work, but it is essentially free. In addition, I’m here to provide you with simple guidance on how to do this.
But how do you earn money out of all of this? It’s simple. Once you’ve established a solid following in a specific niche, you may begin looking for affiliate opportunities to sell and promote things. You will receive a commission if your followers purchase any of these products using your link or promo code. You won’t get the amount that Ariana Grande, Christian Ronaldo, or The Rock do, but you can expect to get roughly $250-$300 every post.
Another 2021 trend that affiliate marketers around the world are excited about is a slew of new Instagram features that make online purchasing easier for customers. Until last year, Instagram users had a difficult time accessing an e-commerce store. Shoppable posts, analytics and tracking, live shopping, shopping stickers, Instagram checkout, and shopping from artists are all available now. This year, the affiliate business model has been practically redesigned, with influencers being able to tag brands in their postings.
Become an Affiliate Marketer on Instagram
Make a post on Instagram with a good photo if you want to go the traditional route. But there’s a lot more to think about. First and foremost, always add a call to action (CTA) that directs users to your link or to bookmark this post for later (a great perk of the post style). Second, make sure your feed is well-curated. This means that you shouldn’t overcrowd your feed with all kinds of posts (sponsored and not); users should be able to quickly scan your account and identify the post with the offer they’re looking for.
Longer descriptions are welcome. If you’ve ever read a Humans of New York Post, you’re aware of the impact of the writing on an Instagram post. In today’s short-attention-span era, you might think this strategy is counter-productive, but Instagram captions are getting longer and longer. Longer descriptions attract more time and attention to your article, stimulate more conversation, and strengthen your connection with your followers. Remember to use paragraphs to break up the text and to use informal language.
This may appear excessive, but I cannot emphasize enough how video-centric Instagram is becoming. Individual photographs are no longer in fashion. You must improve your skills. Take a look at IGTV, Instagram live, and Instagram Reels.
Another great way to improve your Instagram presence is to create your website. You can expand your reach by blogging and posting on your website at the same time. Linking becomes a lot easier when you have connections set up on your website and link it to your bio on Instagram. When it comes to launching ads and getting data on your buyers’ behavior, your website will always be vital.
WRAPPING UP
One of the most important points to keep in mind is that your followers are not here because of the products you are selling but because of the value, you bring to your uploads. The large follower base are loyal to your content – not necessarily the products you promote. Work towards preserving your image, keep your authenticity, and prevent overcrowding of your content with sponsored ads. In the same vein, stay consistent with brands and products you promote; don’t do one-offs or randomly promote offers just for the quick profit, as it entails the risk of losing followers. Instagram, unlike other platforms, is there for personal connection. It is important to stay true to who you are – not just on Instagram, but in the real world too.