Details about W3marketingschool:
W3marketingschool – There is nothing more exciting in the business world than bringing your startup to life and creating a Startup. To achieve success, you must be prepared to face the digital world and generate a sustainable digital marketing strategy.
If you are not prepared for this, your startup will probably fail in the face of this vast and dominant world. There is enormous competition to win the attention of your potential customers by promoting your business. Thousands of emails, advertisements, and publications fill your leads’ day today.
W3marketingschool – We want your startup to grow. That is why we want to show you these tips or tips that you can apply to it. Marketing requires funds and investments to have significant returns. We know that it is difficult for startups to find the financial means to dedicate to marketing. So what should we do? Well, this is not a problem. Today there are many platforms and ways of doing digital marketing that is both effective and affordable.
One of the most common and effective ways is to start by using different social media platforms. They are easy to handle, run successful promotional campaigns, and maintain or create engagement and direct communication with your audience.
Another of the preferred strategies today, and perfect for startups and entrepreneurs, is Inbound Marketing or using a Growth Hacking process.
We start with the tips:
# 1 Get off to a good start
The world of digital marketing is vast, and you will likely feel overwhelmed and confused with the number of channels and media that exist. So you must know your product well, your potential clients (buyer persona), and define a marketing strategy for your startup. If you are still confused after doing this analysis, you can hire a Digital Marketing agency to do a study and marketing planning appropriate to your business.
# 2 Achieve online presence
W3marketingschool – Achieving an online presence has become more complicated and vital than before. To promote your brand, you need a modern and sophisticated website to give your business greater visibility. It takes more than an informative website, a multifunctional website. Having a blog is essential; it will help you position yourself and make your inbound marketing strategy. You should also open a Facebook page, a Twitter account, and probably an
Many companies choose to turn their website into a mobile app. Even though this is not essential, having the mobile or responsive version of your website viewed on different devices is vital.
W3marketingschool – You must create a very well designed web page, with relevant and exact images so that the user finds what they are looking for very quickly. This is essential within your digital marketing strategy.
You must concentrate on the structure and content, and this must be optimized for SEO, the search for keywords is necessary. SEO is beneficial and provides benefits over time. Maximize the visibility of your website and increase the number of organic visitors.
# 3 SEO
W3marketingschool – The initials SEO refer to Search Engine Optimization, and as I mentioned earlier, it is fundamental in the world of digital marketing today. There are professionals specialized in this technique to optimize your strategy and make your business grow.
You must make sure that all the pages of your website work correctly, create the appropriate descriptions and titles for each one, and the labels and tags of the images. There are several programs like Yoast SEO or Semrush that will help you do it yourself.
# 4 PPC Marketing based on personalization
This technique is one of the most preferred by marketers. It allows you to design a personalized strategy based on the preferences of your users. You can create retargeting or traffic capture campaigns based on the identity of your buyer personas. In this way, you can promote your startup to possibly more interested people or with common interests.
# 5 Responsive version of your website
As we discussed earlier, most traffic today comes from mobile traffic (cell phones). So you must take excellent care of how your website looks on the different types of mobile phones or tablets, in this way you will be able to convert more visitors from the PPC campaigns you do. Users must be able to navigate seamlessly through all pages.
# 6 Build and determine the voice and image of your brand
You must build the image of your brand and its voice. That is, define the type of content you will publish and how to do it. Are you a close brand with your audience? Do you speak formally or informally? What are the colours of your brand? Do you have templates to achieve uniformity?
Your brand’s voice and image must be present in all your communications: in emails, brochures, landing pages, and content on social networks.
# 7 Educate your consumers, not just promote your page
W3marketingschool – Social networks and communications should not be used only to promote your product or brand. They are a communication channel, so you have to encourage the conversation, listen to your client, know what they want to see on your networks, and offer them valuable content.
This will make your brand much more attractive. People don’t like you to sell them all the time. They want to have the power of decision and information power, so you must accompany them on their buyer journey.
# 8 Interact with your visitors
In Digital Marketing, visitors have many communication channels to ask questions, comment on concerns or make a complaint. Make them feel important and part of your brand. Create contests, like, reply to comments or direct messages. This will undoubtedly make your brand more human and promote your credibility.
# 9 Use various social media platforms
What will your social media strategy be? The number of publications you must make on each channel … For this, we recommend a social media automation strategy so that you have enough presence to generate reach and engagement. You must know and study your audience’s behaviour to post at the appropriate times and frequency for each social network. In our Social Manager module, you have infinite possibilities to manage all your social networks from one place.
# 10 Content is king
You must have a content marketing strategy. What topics are you going to talk about? What am I going to say about my brand? What is my USP, how will I communicate it? Content is the king of digital marketing and especially content marketing. You should always share interesting, valuable content that contributes something to the community. Make people stop to take notice.
Do not talk about your business, features, or benefits within the content of your blog. Content is the reason or the answer to what people search for on Google.
If the content is not straightforward and not well prepared, your startup will have trouble succeeding. Create creative and innovative content. The idea is that users share your content to multiply the reach.
The content is composed of blog entries, videos, downloadable, e-books, among others.
Although we do not want to sell the first time, it is essential to have a strategy and campaign to increase KPIs and sales.
# 11 Have real followers
Today it is straightforward to buy followers, fans, or likes on different social networks. This is not recommended. The ideal is to achieve organic followers who are sufficiently interested in your brand and with whom you manage to have the most interactions and thus achieve high engagement. Engagement is more critical than designers. If they are organic, you will be able to get their attention to convert them and generate sales.
If you have pure fake followers, your content will not be seen by anyone. So it is essential to generate real followers to increase your reach.
Marketing does not have to be perceived by your users as marketing. Your posts and publications don’t always have to be focused on your product or brand. As we’ve said ad nauseam, interact with your audience, create question and answer sessions, do live sessions with Facebook Live or Youtube Live, Periscope, Instagram, etc. This is an excellent technique to generate engagement.
# 12 Focus on your target audience
In the beginning, you can get too excited and try to reach out to everyone. As exciting as this may sound, it is not good practice. It is essential to focus on reaching your target audience. Let your message get the people who are likely to be interested.
You must segment the market according to your niche and exclude all people who do not have defined related interests, demographics, gender, age, and others. If your message reaches a much larger and irrelevant audience, you will most likely fail to reach your goal.
# 13 Make small trial investments.
Experience different options like Facebook Ads or Google Adword. You can create $ 10 daily campaigns and reach thousands of people. There are many tutorials and guides to help you make an effective campaign.
# 14 Make improvements and optimize your landing pages to generate more conversions.
What do you want visitors to do when they enter any of your landing pages or landing pages? You should think and ask yourself these questions when creating or optimizing the pages created. Use Lead Generation plugins to convert as many leads as possible. This is where Automated Marketing comes in.
It is essential to take into account the UX or User Experience within your website.
# 15 Automated Marketing
W3marketingschool – This section is very long, so I recommend you read this post if you start on the subject. All your sales funnels can be automated. Automating processes will allow you to have your website working for you 24 hours a day. Generating leads, sharing exciting content according to when this lead is found.
Create automated email campaigns, tweets, notifications, and much more to sell to the right person at the right time. There are many platforms to do Automated Marketing, and you can check ours, which allows you to carry out your marketing activities from one place.
# 16 Hire staff with knowledge of Digital Marketing
W3marketingschool – You can hire an external digital marketing service or create your marketing team or staff. As a startup, we recommend hiring people who are used to working in startups or small companies that do not have large marketing departments since people who come with agency experience will probably have been in specific departments and are not used to handling all areas of digital marketing.
They must have analytical skills or at least analysis and learning skills. Google Analytics is a perfect tool to measure the efforts made on your website.
# 17 Work on Branding
Having a strong branding strategy is critical for startups. If there is an essential tip for startups or ventures, it is branding!
W3marketingschool – As we have mentioned, you must work very well on your communication strategy and your brand’s personality and identity. It would help if you had a storytelling plan for your business to achieve an emotional connection with your customers. This will help you differentiate yourself from your competitors.
If you have this established, copying them for your messages, SEM campaigns and communications will be much easier for you.
This is a job that is done day today, and not all in one fell swoop. It has to be implemented in the different channels and aspects of your business.
# 18 Focus on Marketing your product
The initial release of the product is all about providing customers with a great experience. Nowadays, besides, you must maximize the benefits derived from your products’ use to your customers. What is your customer going to gain from your product? Show him what he is going to achieve and obtain, generate sensations.
# 19 Work on your Landing Pages or Landing Pages
W3marketingschool – Let’s dive into landing pages a bit. The main goal is to generate leads. They have particular importance in digital marketing and must be optimized to achieve high conversion levels. Luckily there are A / B or A / B testing! Make different versions and leave the one that converts the best. Try colours, call to actions locations, and page layout. Give them the time they need! Many startups don’t take landing pages into account.
# 20 Invest in the best and most appropriate tools
Even being a startup, you must have funds or resources to hire platforms or tools to carry out the relevant marketing strategies. Choosing the best tools based on the price-quality ratio is a critical decision within your startup. There are specific tools for social media, marketing automation, email marketing, analytics, and more.
We recommend you try the free licenses and demos before making this decision.
# 21 Work on marketing your company as the best company to work for
W3marketingschool – Try to position or market yourself as the best place to work. Hiring the right staff can be very difficult even when many talented people are available. Having a blog for your employees always helps as well as social networks.
Whenever people see their friends having a good time at work, they will want to work for your company in the right work environment.
# 22 Consider creating your strategy according to your needs
W3marketingschool – This is very, very important. First of all, you must establish your company’s goals and objectives, but you must also know and evaluate your limitations. You must understand what makes you better or different from your competition. What is your value proposition? Once you have all this defined, you should involve your entire team and transmit the company’s vision and mission. In this way, you will be able to grow and solve any problem or event that arises.
Separate your goals in two. Short-term goals and long-term goals. Your startup cannot grow without thinking about a long-term plan. By establishing them, you will be able to make better decisions, prevent errors or make the pertinent changes in time,
# 23 Be dedicated and faithful to your Digital Marketing strategy
Digital Marketing takes time and effort to be successful. If you are dedicated and committed to your startup, you will achieve the objectives and results you expect.
Too much information?
Putting all these tips or advice into practice can be difficult. You must take into account the tools, software, and platforms to carry out your strategy.
Remember, you don’t need to have a huge budget to carry it out. It’s a matter of finding the right tools for your startup.
At being Digital Marketing Instructor, we put Inbound Marketing and automated Marketing within everyone’s reach. If you have any questions, we can help you start and face today’s digital transformation.
Grow your business!