The world of real estate marketing and lead generation has changed fundamentally since the start of the 21st century. These days, having a real estate agent website is crucial to stay competitive in the industry.
But why exactly do real estate agents need a personal website? And what are the different ways that websites benefit realtors?
Keep reading to find out everything you need to know about real estate agent websites.
Help Customers Find Your Business
One of the main reasons why real estate agent websites are necessary is as a means of marketing your business. If someone in your area searches on Google for “real estate agents need me”, you want to appear on their list of results.
Traditional means of marketing remain relevant, such as flyers or word of mouth. However, digital marketing is becoming increasingly lucrative. Having a website will enable potential house buyers and sellers to discover your business via both organic searches and search engine advertising (SEA).
Directing customers to your website is not enough to gain their business, however. You need to make sure your website has a smart aesthetic, easy to access information, and ideally images of your current property listings.
Tell Your Story
Next, having a website is an excellent opportunity to tell the story of your business, and give customers a reason to choose you as their realtor. You can move potential customers further down the marketing funnel as you increase brand awareness and brand recall.
A real estate agent’s website can tell their story in a number of ways. Blog posts are a great way to do this and are also a crucial element of implementing search engine optimization (SEO). Try to feature articles on your website that help potential customers through the house selling or buying process.
Your website could also detail the different members of your team, the history of your business, and the services you provide.
A website for your real estate business also achieves increased authority for you as a realtor. One of the purposes of a website will be to make your real estate agency business associated with the industry in your local area.
Online visibility is key to connecting your business with the local real estate industry in the minds of local residents. When they come to selecting their realtor, your company will be at the forefront of their mind.
The state of the real estate industry these days is that not having a website does significant damage to a brand. Questions will likely emerge about the efficiency of the company, and whether they are a modern organization.
Having a website might be the starting place for your online presence, but it should not be the extent of it. Use your website to connect with other social media networks such as Facebook, Twitter, Instagram, and LinkedIn.
Host links to your social media profiles on your website, and vice versa. This encourages customers to interact with your brand. This could be by leaving positive reviews and or sharing your business with other potential customers.
There are several website designers for real estate agents, such as Showcase IDX. They can help you incorporate all of the necessary elements into your website. They’ll be able to advise you on how to implement cohesive branding across your online platforms.
This ranges from the use of color schemes and fonts to the tone of voice employed and the style of images used.
Next, websites are helpful for real estate agents in that they can remove the need for you or your members of staff to undertake time-consuming tasks. Instead, you can put their skills to better and more efficient use. There are several examples of how a website can help do this.
To start, several real estate agent website templates prove the value of an online booking system for making appointments. Potential clients can simply choose their preferred date and time online. They no longer have to call the office and arrange a meeting.
What’s more, by displaying relevant information on your website, customers can help themselves to the information they need. This includes your business’s opening hours, available properties, or contact email.
Finally, you can reduce the need for traditional leafleting or cold-calling with online marketing. With a strategic marketing campaign involving SEO and SEA, your leads will come to you!
Receive Incoming Leads
To expand upon this point, the best real estate agent websites are set up so as to build a database of potential leads. By offering a sign-up form to your business’s newsletter, or by filling out a contact form on your website, your business will now have a steady stream of incoming prospects.
The key point of these website features is that they are delivering high-quality leads. By taking the effort to provide you with their personal details, you know that these leads arriving via your website are qualified.
Build Your Brand
The final key reason why having a website is important for real estate agents is that it is an element that helps to build your brand. The impression your website gives to potential customers is important and will impact the impression they have of your team.
In this way, you can alert your customer to the fact that you are a sleek and organized company simply through your website.
A final point is that it is crucial to adapt your website to be easily viewed and navigated on mobile phones. Customers will likely flick from your website to your Facebook profile, to your Twitter page directly from their mobile. You want this process to be seamless and engaging.
That’s Why You Need a Real Estate Agent Website
We’ve now discussed the major benefits that a real estate agent website can offer to the business. From developing a reputation of authority to optimizing lead generation, having a professional and effective website for your real estate business is essential.
Make sure you check out the rest of our business-related articles if you found this post helpful!