People are more cautious about their looks and appearance these days. Hence, the beauty and wellness industry is gaining momentum. Essentially, to keep the growth consistent and to gain more customers, choosing the right approach is required. This digital world has given birth to effective management solutions- Salonist Salon Appointment Software is one of those. It is a tool that not only keeps your appointments at bay but assures you to give the best experience to customers and Salon success. How? Read on and find out!
Table of Contents
Tips to Engage Customers at your Salon With Salon Software
Easy Data Accessing From Centralized Database
Include “Book Now” on Social Channels or Website
Giving offers and online discounts
Tips to Engage Customers at your Salon With Salon Software
Easy Scheduling Process
“First impressions are the most lasting”- we all know this idiom. And abiding by it is, however, vital when you are a business owner. To confirm that the customers will visit you time and again, give them the best services at first. Of course, in the future as well. But, first has to be the best.
When new customers read or get to know about your Salon, they will probably like to book with you to experience the services. Now, here comes the medium with which they will schedule with you. If you are thinking to taste the traditional ways of booking then, my friend, you are following the wrong approach. Be digital and let them schedule appointments in online ways. The best Salon appointment software lets your customers book with you as per their comfort. Certainly, this busy world does not let them do so in office timings. So, with the solution, they can schedule after working hours.
Usually, the Salon Appointment Software has an easy process following which the customers can streamline the booking process and book with you.
Easy Data Accessing From Centralized Database
When it is about the beauty business, it only implies connecting and maintaining the relationship with customers. With effective communication, definitely, there will be recurring and loyal services. And for that, maintaining the social profiles of customers becomes important. There are psychological and demographic attributes, like, Name, phone number, address, email address, the history of previous services or purchased products, etc. All of these have to be maintained in an error-free manner.
Hence, rather than following the manual ways of keeping them, it is advisable to choose the right Salon Appointment Software. The solutions possess a database to make the information storing process seamless. You cannot even rely on PCs to store the data, there are chances that you can lose it in some way or another. Hence, choosing the third party cloud or server is beneficial. However, using it, accessing the customer’s information anytime and from anywhere is easy.
Include “Book Now” on Social Channels or Website
Another way to have customers at your Salon is to keep the presence strong on social media channels and on the website. Basically, the prospects look for the Salon initially online. And, hence, they make their decision. Instagram and Facebook are the most used handles used by social media audiences. So, if you keep the essential and engaging information on these channels, then, it will appeal to them. And, the chances that they will approach you are higher.
In addition to this, by picking the right Salon booking software, you can integrate a booking widget to the site, even without any tech help. This implies adding the “Book Now” button to the site or social media channels. It not only will increase your online presence but, let you gain customers simply.
Redeem Membership Programs
If you are keeping the membership programs in your Salon, then, there will be higher revenue. Undoubtedly, they are one of the prime factors in getting more customers. Despite the number of branches your Salon has, the Membership Programs gives your Salon higher success. From an all-in-one salon solution, it becomes seamless to create and redeem the packages.
In case, the customers cannot redeem, then, it can lead to loss. Hence, to get away from this, the software helps them to do so from any place. For constant customer experience, you must give the best experience to customers at every location. Doing so will prevail in their trust and they become loyal to you.
Personalized Experience
Serving customers according to customers’ desires results in a higher retention rate. More than half of them are ready to pay extra if you guarantee to offer a personalized experience to them. And this is possible with the customer information you have in the Salon software database.
As we have mentioned above, keeping customers intact is useful in many ways. If you have software then, the data is managed effectively and kept in an organized way. Moreover, check out the features such as customer notes and intake forms.
Using the intake forms, you can gather the relevant and important details such as hair and skin type, some allergies etc. before the appointment. Accordingly, can give personalized services and please the customers.
The customer notes let you keep the information of their liking, preferable products and beverages etc. to assure the best experience at your Salon.
Giving offers and online discounts
We all love to get rewards and are delighted with attractive deals. The same is meant for your customers as well. Practising this will make them interested in your Salon and they tend to revisit you. The reliable appointment booking software will help you to give tempting offers to the customers while booking. Also, you can attract them by giving discount coupons on special events, occasions, the holiday season, etc.
In the same vein, instil them with loyalty programs. However, including the offers or coupon codes while they are paying you after getting services is also an efficient approach. Additionally, ensure that the software is supporting you in marketing actions as well. Know if it lets you add the option to give discounts from the Booking page itself.
Reliable Payment Methods
Serving so many customers and managing cash both are important. These are the prime elements that should be executed properly. Including the payment gateways that the customers find easier and more secure to pay with are essential. Stripe, Paypal or authorize.net are the general payment ways that most of the software includes. Or else, let them pay from their convenient payment options.
Considering so, ask the customers to pay in advance for their booking with you. It is desirable when the customer does not show up on time, you should not get into any loss. So, rather than pushing yourself to get into trouble of loss, choose to receive either full payment or upfront beforehand.
Marketing Automation
Does not matter if you are new or old in the Salon industry, if you are ignoring the marketing aspect, then, you cannot grow. Indeed, it is vital for customer retention and Salon growth. The easiest way to build campaigns and promotions is with Salon software only. As the information of the customers is there in the solution, hence, sending the messages to them is easy.
It is up to you if you send out the emails or SMS, most of the systems include both marketing channels. However, the solution segments them according to the number of visits. That implies the messages can be personalized to boost engagement rates.
Using the software you can notify the customers of pending payments, upcoming appointments, deals or offers, etc. Following these small steps, you can make your way to gain customers’ trust and assure a higher retention rate.
Concluding Remarks
To keep your game up in this competitive digital world, keeping the customers engaging is vital. And, the possibility is with the Salon Appointment Software. Considering it a choice would be wrong, mark it as a priority.
So, how are you keeping your customers coming back to your Salon? Is there any other way? Let us know!
Author Bio:
Zin Lang Liu has been a writer at Salonist since 2018. Her passion for helping people in business management through the expert industry coverage she provides. Follow her on Facebook and Instagram for the latest posts.
