Influencive reported that 83 percent of online consumers are likely to buy products and services recommended by Nano influencers. Additionally, influencer marketing is expected to reach $13.8 billion in 2022, while 71 percent of markets are eager to increase their influencer budgets. Moreover, brands are now opting for working with micro-influencers instead of celebrity, mega, or macro-influencers.
In such a scenario, it is evident that the demand for micro-influencers is higher than ever before. But if you are wondering how to become a micro-influencer, the question should be how to become a nano influencer?
What Is Nano Influencer?
Typically, a micro-influencer is someone with a small following of between 10,000 and 100,000. A nano influencer makes their presence felt with less than 10,000 followers, but they should have at least one thousand followers.
Now that the basic idea of who is considered a nano influencer is out of the way, let’s look into the seven steps on how to become a nano influencer.
1. Research and Create Your Niche
When you want to become a nano influencer, you need to have a hyper-focused area that you can build upon. A niche typically means in the influencer industry is a specific area segment within the industry of your choice.
Building a niche helps you make a mark in the influencer world and stand out from the crowd. In addition, when you have a niche, it gives you the option to create content specific to your target audience and reduces the chances of content duplication.
For instance, if you are interested in organic and sustainable food, your niche can be trying out new sustainable recipes. So, you need to study the organic food and restaurant market, the new recipe books available, and write the different ideas about them for your future posts. While doing the study, you can pick out the commonalities in your content and use that as your USP.
2. Be Your Brand
If you are a nano influencer, it is of utmost importance that the values you push forth to your audience are followed by you too. No marketer will be interested in you unless you create a brand that you follow.
You need to be passionate about the philosophies that you are sharing. The best way to develop yourself as a brand is to look subjectively at your account and the contents. If you are an organic and sustainable food blogger, you have to showcase what you believe and follow its values in your content.
While the audience wants to connect with the content creator, marketers are interested in following that connection of a nano influencer before engaging them.
3. Become Active Within The Community
Making your presence felt within the community of food bloggers is essential when building yourself as an influencer. Follow the other organic and healthy living and eating influencers, chefs, eating joints, and restaurants on the social media platform. But following them is not enough; become an active member a follower by commenting, on their posts, joining the discussions, and engaging in dialogue when possible.
Also, don’t restrict yourself to the well-known platforms; leverage the less used sites like Quora to your benefit as a steppingstone.
4. Communicate With The Followers
Nano influencers are one of the sought-after influencers among marketers because of the high-engagement rate they offer. The best way to ensure you keep the engagement rate high is by responding to the comments that are made to your content. It will give the followers a sense of inclusiveness as part of the brand that you are driving but also helps in attracting the marketers.
The other methods of increasing the engagement rate with the audience are by hosting giveaways and contests or reposting the images or content created by your followers while tagging them.
The process also boosts your value as an influencer in the niche market while building the trust factor.
5. Collaborate With Other Influencers
To increase your presence, part of the process is by reaching out to other influencers of your industry or similar mindset. Collaborating with other nano or micro-influencers can take you a long way. However, it does not always have to be a vast affair. Instead, a small shout-out or tagging can work.
If you want to increase your brand power, then partner with other influencers for giveaways and contests.
6. Optimizing Bio and Photos
While photos will make the first impression on your followers and the marketers, your bio is similarly essential.
Use tools like Instagram grid planning to create a perfect and strategically eye-catching impression with selected photographs. But you need to shine through those photographs while being original.
Adding to this is optimizing your bio, which needs to speak for itself, showcasing who you are and how your brand is different with a call to action details and branded hashtags.
7. Find And Join Influencer Programs
Search for influencer programs and even platforms online and join them. For instance, join Afluncer, where you can work with brands that are looking for nano influencers. If you are new to the business, having a platform where you can connect with the brands and even find help from the pros can be beneficial.
In the market of influencers, it is possible to feel like a small fish in a big pond when you are looking for ways to collaborate with brands. But the simple registration process with the credentials on Afluencer is the best way to move ahead.
The platform allows marketers to find registered influencers, while influencers can contact the brands directly on the platform.