Home Digital Marketing How to integrate TikTok into your video marketing strategy

How to integrate TikTok into your video marketing strategy


TIkTok is a video-focused social media platform that exploded onto the scene and capture the attention of many a bored teen. With short-form video, TikTok creates a space for users to create or browse snippets of video that range from 15 seconds to three minutes and encompass fun features like filters, music, and augmented reality.

When it comes to creativity, the sky’s the limit for TikTok users. For businesses, TikTok is a must for 2022 marketing strategy to connect with younger audiences on an authentic and intimate level.

TikTok Marketing

TikTok for Business can be used to promote a brand, product, or service through ads, organic content, or influencer marketing.

Incorporated into an existing social media marketing strategy, marketing on TikTok can:

  • Build engaged brand communities
  • Promote products and services
  • Boost brand awareness
  • Generate in-depth insights about audiences and ideal customers
  • Advertise products and services

Marketers have a variety of options for TikTok, including:

  • Influencer marketing, which is a significant portion of TikTok’s ecosystem and a preferred method for younger audiences.
  • Organic content marketing with brand videos that use current trends, challenges, and filters.
  • TikTok paid advertising, which is based on a bidding model.

TikTok Trends for Your Social Media Marketing in 2022

TikTok’s trends are fleeting, but we can trust that some trends will continue into the new year.

Dance Trends

TikTok has a lot of dancing content, and some highest-earning TikTok influencers and personalities are dancers. Fortunately, you don’t have to be a professional choreographer to make it work – fun amateur dances are incredibly popular.

You can identify dance trends with hashtags like #dancetrend, #trendingdance, and #dancechallenge to see what’s hot at that time and put your own spin on the top results.

Not sure if dancing makes sense for your brand? Grab some coworkers and try your hand at the latest dance craze. Or don a costume that relates to your brand, such as a cupcake for a bakery, and dance your heart out.

The Glow-Up

A “glow-up” is essentially a before-and-after that showcases a change as a result of makeover. For example, makeup brands and fitness brands may post a glow-up to show how the product had a positive impression on a customer’s life.

These videos are excellent for creating anticipation. Users will want to watch the whole video to see the transformation and tend to receive positive engagement.

Wondering how to use it for your brand? Glow-ups don’t have to be for makeovers. You can create a glow-up to show a home renovation, artwork, a room makeover, cooking products, and more. Or, give customers a glimpse into your business now vs. when you started out.

Storytelling Comments

One of the best ways to create engagement with followers is by prompting comments. A common trend on TikTok is to ask viewers to make the comments tell a story by saying something creative, such as “make the comments look like a family vlogger’s video titles” or “make the comments look like responses to a bad makeover.”

Get creative with it and give your viewers a chance to shine.

Pop Culture References

Pop culture references are always popular, and you have an opportunity to tap into a huge fan base by incorporating trending series or movies into your videos. While we may not know what will be trending in pop culture in 2022, be sure to keep up with the zeitgeist and include a clever reference to a show or movie when you can.

A Mini Documentary

TikTok’s users like to show off their everyday routine and give viewers a sense of what it’s like to walk in their shoes. This is especially true of exciting or unusual jobs and hobbies.

For a business, it’s a chance to give viewers a “peek behind the curtain” and show some day-to-day tasks of running a business, such as creating a product or developing graphics for your business. If you get a lot of questions about your operations, use them as inspiration to create your mini-documentary.

Mine Ideas from Old Videos

If you’ve gotten interesting questions or comments on old videos, use them to plan future content. If you get a lot of similar questions relating to your product, create a video marketing campaign that answers the question in an engaging way.

For example, if a lot of viewers are wondering how to use a product’s features in the real world, create a product demo to show them how.

Visually Satisfying Videos

If you search for visually satisfying video content, you’ll get a wealth of videos ranging from mirror glazing cakes to popping bubble wrap to calligraphy. Viewers love satisfying videos, and though the type of content may range, it’s almost universally enjoyed.

Think of how you can use a visually satisfying video that relates to your brand to give your followers a touch of therapeutic or enjoyable viewing.

Bring TikTok into Your Social Media Marketing

TikTok has a unique audience and approach to marketing, but it could be perfect for your business. Like other social media platforms, TikTok marketing should include consistent content and strong branding, but you need to inject a little personality and creativity to get noticed.

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