Google continues to challenge the search engine world by regularly improving its ranking algorithms. Each of these algorithms updates changes in Google’s ranking formula, but the top updates are the most influential. To achieve and maintain a high ranking on Google, you need to understand the mechanism behind the top updates.
Google Core Update Overview
A major update is a significant change Google makes to its ranking algorithm, affecting a large number of indexed web pages. They occur about once every two to three months on average. Top updates are designed to improve the quality and relevance of Google search results by confusing the search rankings of indexed web pages.
With each major update, the way Google ranks web pages changes. Web pages ranked high by target keywords may be ranked low after a major update. Conversely, web pages that are ranked lower by the target keyword may be ranked higher after updates. You can learn all these things in the best digital marketing institute in Jaipur.
The most notable major Google updates are:
- Rank brain
Major and minor updates
In addition to the major updates, Google will make minor updates to the ranking algorithm. Minor updates also include changes designed to improve the quality and relevance of Google search results. It differs from the main counterpart because it is less affected by indexed web pages. SEO Course in Jaipur is the best source to learn these updates.
Major updates can affect 5-10% of all searches, while minor updates can only affect 0.1-1% of all searches. Most of these minor updates are so trivial that they aren’t really noticed by webmasters.
Minor updates are more common than major updates. Google runs them daily, using input from a team of search engineers and specialists. Major updates, on the other hand, are usually planned months in advance and can take weeks to fully implement.
Impact of major updates on SEO
Major updates can have a significant impact on Google’s search engine optimization (SEO). The basic concept of Google SEO is to coordinate your website and its existence so that it is endorsed by Google’s ranking algorithms. When Google releases a major update, the ranking algorithm will change and shown on best digital marketing institute in Jaipur.
Always after a major update is released, you may lose the energy and resources you have invested in optimizing your website for Google. For example, major updates can remove the positive impact of ranking signals targeted by websites. If the ranking signal fails, your website’s search ranking will drop.
Major updates can even impose penalties that disrupt your website’s search rankings. For example, the Panda update penalized automatic and algorithmic websites with light content. Prior to launch, webmasters could easily rank their websites high on Google without posting a lot of content. The Panda update changed the game by imposing a thin content penalty on such websites.
How to identify major updates
Google usually announces major updates before implementing them, as they affect more indexed web pages than minor updates. Google’s Central Webmaster Blog often posts announcements of upcoming major updates. Available at webmasters.googleblog.com, it features timely news about Google’s ranking algorithms and their latest updates.