Lead generation is an important process for any business. Be it any platform on social media today, each one of them have different ways for lead generation and most of them are via ads. When it comes to Facebook, it also has several tools available. Here, we will briefly discuss about what it is all about and does your brand need to implement Facebook lead ads?
First of all, you need to make sure that your company generate leads using fb lead generation tool. Yes, nowadays huge competition is there in market and it seems difficult to find users/ client for your product/brand. One thing is you can learn and do it yourself by learning and practicing it. Other way is to opt for the good Social Media Marketing Agency to get the most out of the Facebook campaigns.
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What are the Benefits of Facebook Lead Ad?
It is implemented in the live session by the end user. Since prospects do not have to leave Facebook, they are more likely to submit their information. It is a faster and less work for the prospect than the typical lead generation process.
You can target millions (users) that are on smartphones, iPads, and tablets. Usually, ads are responsive as per the device, which plays a key role in user experience.
With the help of this tool, it is easy to find and target your desired traffic/people. It can narrow down the targeting with selections like those who visited that place, those who live within a particular targeted location including city, state, country and Zip code, so you get exactly what you need.
How you may Know Your Audience?
These leads not only names and email ids of the user, but you can also customize your forms as per your business requirements.
Make offers and discounts
Businesses can use Facebook lead ads to entice their audience with discounts and offers. Giveaways and contests are another way to use this feature.
Retargeting Ads with same leads traffic
You can target again those who enter their information in lead form. You can target them with relevant ad and highlight your business, as you want to be at the top of their mind.
Giveaway Premium Content
Write valuable and premium content while serving clients/users. A brand can showcase premium content to an audience who needs solutions for their pain points.
Increase Webinar Registration
Looking for Audience and participants/attendees for your event or webinar? You can run lead generation ad for counting your upcoming participants for events. If you are looking for speakers or sponsors, you can set the parameters to target them. You also can categorize your participants by asking them about their interest through custom questions. It will help you in segmenting your lists and follow-up emails.
Suggestions to Create Quality Facebook Lead Ads
Offer an incentive
People are more willing to share their personal information with you if you offer something in return. Whether it is a promo code or a free download. A good incentive shows customers that you value their information.
Some incentive examples like:
- Attend a webinar
- Get discount offers
- Receive product samples
- Pre-order products
- Download free E-Magazine and whitepapers
Be clear about your offer
Write valuable content that is easy to understand for the audience/client. According to Facebook, you are free to add some information related your ad.
Use compelling content and formats
According to Facebook algorithm, your campaign attracts more traffic if message is clear and fits to audience. For example, if you want to showcase multiple products or features, perhaps a carousel format is the best choice. Short video, on the other hand, is a good format for storytelling and increasing brand awareness.
Do not assume that because you are offering an incentive creativity does not matter. Include sharp copy, HQ images and videos with quality pixels, and for best results also add call to action button.
Create a simple lead form
It is simple: The easier your form is to fill out, the higher your completion rate will be. According to Facebook, with each question you add, the chance of someone abandoning the form increases.
Only ask the question that are most relevant to the ad or your business. If you are going to ad multiple choice information, keep in mind that should not exceed three or four options to get best results.
Understand and Target the right (location/client) audience
Your target traffic should align with your lead ad’s objectives. There are many types of audience, out of which some are mentioned below:
- Lookalike audiences: A way of targeting the new people that may interested in ad’s product because they look alike to existing customers are called Lookalike audience.
- People near you: If you have one or more locations and your account is managed by a Facebook representative, you can use the business locator feature and target ads to people in range of your stores. This audience segment is ideal if your aim is to schedule appointments, demos, or simply encourage customers to visit.
- Custom audiences: A Custom Audience is an ad targeting option that lets you find your existing audiences among people who are on Facebook. You can use sources such as customer lists, website or app traffic, or engagement on Facebook, to create Custom Audiences list of people who already know your business.
A/B Testing and Optimizing
A/B testing also called conversion optimization and split testing, allows you to test two ads set. It is competition between your own ads, where at last you keep the one which is performing better than the other one.
On Social Media A/B testing answers questions like:
- Most audience’s engagement is generated by which message?
- Most engagement is generated by which social content?
- On whose time in a day audience mostly click on our ad?
- Which CTA has the most conversion rate/expressions?
